Content marketing & campaigns for BT Group (B2B/B2C).
BT is one of the world’s leading communications services companies. Their purpose is as simple as it is ambitious: “we connect for good.”
I’ve been fortunate enough to work for BT in various capacities over the years.
Throughout my time at BT as the lead copywriter in my team, I adhered to BT’s tone of voice in all communications and worked closely with the BT brand teams to make sure our voice was consistent.
My campaigns featured across key marketing channels; including out-of-home, website (e-commerce), product descriptions, print/ direct mail, email marketing, PPC, digital/ retargeting ads, employee communications, affiliates and social media.
‘Be Part of the Crowd’ World Cup campaign: Samsung TV revenue was up 353% YoY. The overall Smart TV category revenue was up 145% YoY. Samsung TV units sold was up 372% YoY.
Award-winning ‘Smart Home Scenarios’ campaign: Encouraged 300% YoY revenue growth in the ‘smart home’ category and 60k unique visits to the campaign landing page.
Connecting people since 1846
Our ambition is to use the power of communications to make a better world. It's fair to say we're a global leader when it comes to connecting people. In their homes. In their jobs. In their everyday lives. We're at the heart of phone calls to loved ones. Emails to friends far and wide. Even chants for your favourite football team. BT’s earliest ancestor, The Electric Telegraph Company, was the first telegraph company to develop a national network. We’re proud to celebrate our important, impressive and innovative history of connecting people over time.
But where did it all start?
We caught up with Anne, Heritage & Archives Manager based in the Holborn Telephone Exchange:
Awards
Performance Marketing Awards - Best Technology and Telecoms Campaign
UK Digital Growth Awards - Best Use of CRM
eCommerce Awards - Best Marketing & Advertising Campaign (Smart Home Scenarios)
BT Rising Star Award - Finalist
PCR 30 Under 30 - Featured 2 years in a row.