We Are Undefeatable (WAU) is a national campaign led by established health and social care charities; including AgeUK, Mind, British Heart Foundation and Breast Cancer Now; and is backed by expertise, insight and significant National Lottery funding from Sport England. 

WAU are now working with partners across Blackburn with Darwen to inspire and support people living with a long-term health condition to be more active. The campaign features the real-life stories of Blackburn with Darwen residents.

This campaign launched in July 2024. Working closely with the Creative Director & the Artworker, I’ve been the sole copywriter for all of the campaign visuals in-line with the brand guidelines of the national campaign. I’ve also assisted with the overall campaign execution and delivery across the campaign website, magazine articles, posters, press releases, digital screens, bus shelter ads, social media (organic and paid), YouTube Ads, and campaign videos for each storyteller.

So far, the campaign has seen:

• 1.4m social reach

• +930% web visits & +5,000% organic social visits vs previous 3 months

• 10,000+ visits to individual story landing pages

• 24,000+ views on YouTube